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The Choice for Year-Round Comfort. Naturally.

Here’s a fact that may surprise you. Wool, an all-natural fiber, is the ultimate insulating fiber. In the same way that insulation keeps a home warmer in the winter and cooler in the summer, wool is the temperature-controlling choice for regulating body temperature.

Why? The key is moisture control. Conventional synthetic socks are a manufactured form of plastic and they have very little ability to breathe, or to absorb moisture. While they can “wick” or move moisture away from the foot, they merely transfer that moisture to the inner lining of the shoe...creating a wet, sweaty, unhealthy environment which can become unbearably cold in the winter and uncomfortably hot in the summer.

On the other hand, SmartWool will not only “wick” moisture away from the foot, (up to 27% more moisture than any comparable synthetic). And, because of SmartWool’s natural breathability, they will evaporate that moisture quickly, leaving your feet and shoes drier and more comfortable in all types of conditions. Cool in the summer. Warm in the winter. 100% natural and organic. That’s SmartWool.

Wash ‘em. Dry ‘em. Wear ‘em.

Want more proof why SmartWool socks are superior to conventional wools and synthetics? SmartWool socks are guaranteed not to shrink or to lose their shape. Ever. The sock that fits you perfectly today will also fit you perfectly tomorrow.

And, as synthetic socks are a form of plastic, their manufacturers strongly suggest you use fabric softeners to maintain comfort. The use of fabric softeners actually reduces the absorbency of most fibers. SmartWool socks require no fabric softeners and are guaranteed to be the most comfortable socks you’ve ever worn.

The Nose Knows.

Because SmartWool socks are unsurpassed in their ability to control and evaporate moisture, there’s one more important benefit you (and people around you) will enjoy: wear SmartWools and you’ll inhibit foot fungus, blisters and offensive odors. Compare SmartWool with any other synthetic socks and you’ll quickly see–and smell–the SmartWool difference.

SmartWool...Nature’s Miracle Fiber

The single most important function of any “next-to-skin” layer is to assist the body in its natural heating and cooling process. This natural process is called Thermoregulation.

According to studies conducted by Professor Herfried Pessenhofer, Physiological Institute of Karl-Franzens University, Graz Austria, no other fiber in the world supports natural body thermoregulation better than wool, and no wool does this more comfortably (will not itch), more consistently (will not shrink) and more efficiently (100% natural wool) than SmartWool.

Proper thermoregulation allows the body to maintain its Optimum Body Temperature (OBT). When at OBT, the body performs at its highest level of efficiency, minimizing the build up of lactate acid that causes early fatigue, minimizing perspiration loss that leads to premature dehydration and maximizing overall comfort and stamina.

SmartWool assists the body in thermoregulation and helps maintain OBT better than any other fiber because it:

Absorbs moisture faster - moisture on the skin’s surface reacts rapidly to outside temperature. If it is cold, it will cool the body down. If it is hot, it will heat the body up. SmartWool wicks moisture off the skin’s surface 27% faster than any synthetic of similar construction. Synthetic fibers, because they do not breathe, actually promote per

To see other products from SmartWool pleases visit www.smartwool.com if you see something you like we will try our best to get it for you.